SPECIAL ADVERTISING SECTION
AI IN LOGISTICS
Data centers accounted for 1.5 % of global electricity consumption, or 415 terawatt-hours( TWh) in 2024. This will more than double to 945 TWh in 2030, the IEA forecasts. Of course, logistics sector-based AI activity represents a small part of this, but the environmental impact of adopting such technology should be considered by industry stakeholders.
The question of the environmental cost from the huge computational power needed for AI goes beyond the logistics industry, according to Brocca.
“ It starts with how we train these large language models— I don’ t need the whole body of knowledge of humanity to make a decision on whether I should release a container or not,” he said.
“ If we can be more efficient, plan better and reduce human intervention and issues, overall, it [ the use of AI in the logistics industry ] will be positive [ for the environment ]. Being a physical
industry, optimization is still very relevant when it comes to sustainability.”
AI regulation is a controversial topic, with the United States’ laissezfaire approach contrasting with stricter European Union guidelines.
“ Regulation will keep increasing as people get a better sense of the art of the possible with these models. Regulation will catch up to that,” Mehta said.
“[ Regulation ] hasn’ t really hampered implementation. It just means there’ s a different way for companies to think about it and procure AI solutions.”
Governments are still trying to decide upon appropriate regulation regarding AI.
“ There are laws that are coming into place that you need to keep in consideration,” Brocca said.“ For us, it’ s important because who is going to be accountable when something goes wrong?”
AI is reshaping logistics far beyond achieving incremental efficiency gains.
From automated documentation and intelligent agents to large-scale benchmarking and predictive modeling, AI provides logistics companies with new tools to manage complexity, reduce errors and make better, faster decisions.
Raft and Xeneta’ s innovations show how AI can modernize workflows and unlock value across procurement, operations and customer service without undermining the human relationships underpinning the industry.
Adoption is steady rather than rapid, reflecting the physical nature of global supply chains. AI will nevertheless become a core capability for freight forwarders, shippers and carriers alike.
Businesses that embrace these tools early will be better positioned to navigate market volatility, create more resilient networks and deliver the transparency and performance that customers demand. n
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www. joc. com December 1, 2025 | Journal of Commerce 49