Global Supply Chain Technology Focus

Special Report

Truckload visibility startup lands investment , top broker clients

By Eric Johnson

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Gnosis provides a wide range of tools , from an international transportation management platform , a product it calls container lifecycle management , to more modular tools focused on narrower problems , such as container and rail visibility or detention and demurrage fees .

“ This is about doubling down on our current course , and we needed a partner that understood that .”

The company competes with a long list of existing shipment management and visibility providers , as well as services and technology offered to shippers by their thirdparty logistics providers . The use of emails and spreadsheets , in lieu of a logistics-specific system , to manage shipments is still prevalent among import teams .

email : eric . johnson @ spglobal . com

Freight visibility provider GenLogs has secured $ 6 million in funding from venture investors to accelerate its efforts to arm freight brokers with better truckload visibility to tackle load matching and fraud prevention .

Virginia-based GenLogs also said it has been working with five of the top 10 US freight brokers since its official launch in July .

GenLogs is developing a nationwide network of roadside sensors that passively collect real-time data on truck movements and extract key details , such as US Department of Transportation and motor carrier identifiers , as well as the equipment types and logos .

“ The entire market wants comprehensive data on all truck patterns , but placing sensors on 4 million trucks is a pipe dream ,” GenLogs CEO Ryan Joyce said in a statement Sept . 23 . “ Using a proprietary roadside sensor network enables us to collect all that same data on the 4 million trucks without needing their permission .”

The company ’ s first funding round , led by Autotech Ventures and Steel Atlas , with participation from Venture53 , TitletownTech , Plug and Play Ventures , BBQ Capital , ASC Ventures , and JHH Ventures , will be used primarily to expand its sensor network and computer vision models that underpin the GenLogs product .

“ We initially worked with GenLogs for specific use cases — such as asset recovery — but are now exploring additional opportunities that could positively impact revenue ,” said Daragh Mahon , executive vice president and chief information officer at truckload carrier and third-party logistics provider Werner Enterprises . “ Their centralized data platform is www . joc . com October 21 , 2024 | Journal of Commerce 37