Bridging visibility and action in supply chain operations
SPECIAL ADVERTISING SECTION
AI IN LOGISTICS
the manual financial process behind cargo movement, and that’ s where automation and AI can make a real difference.”
Vendors benefit in the opposite direction, receiving payment from one application rather than thousands of wires and checks, gaining the same reconciliation and data visibility advantages.
Consequently, payments are no longer treated purely as a back-office task. PayCargo Intelligence— the company’ s AI and automation software— captures, verifies and connects transactional and operational information across carriers, terminals, forwarders, brokers and finance teams.
Yet AI effectiveness depends on the quality of the data and operating model supporting it.
The same principles guide WOWL, a supply chain management company. Based in California, WOWL’ s transportation management system( TMS) integrates AI to ingest and interpret
Shutterstock. com unstructured inputs, including emails, PDFs, commercial documents and freetext carrier updates.
On the platform, information is converted into normalized, structured data tied to purchase orders, stockkeeping units, containers and shipments, said Jonathan Chang, WOWL’ s vice president of innovation. This produces a continuously updated“ source of truth” that eliminates data silos and reduces manual reconciliation.
The industry has shifted from simple tracking visibility to true data unification in which unstructured inputs are transformed into structured, decision-ready intelligence, Chang noted.
As systems have become more integrated, the greatest customer impact has been on data reliability and information timing.
“ From a client’ s perspective, nSure AI Data Capture delivers value in one simple way: it turns messy, inconsistent freight documents into trusted data that finance
Bridging visibility and action in supply chain operations
In today’ s complex and volatile business environment, supply chains are under constant pressure. Small execution gaps, delayed decisions and hidden inefficiencies can quickly cascade into costly disruptions. WOWL exists to solve this critical challenge.
WOWL is a next-generation execution intelligence platform designed to make supply chains visible, actionable and resilient. Unlike traditional systems that rely on forecasts, dashboards or theoretical optimization, WOWL delivers real-time insight into what is actually happening on the ground. As a carrier-neutral solution, WOWL connects seamlessly across partners, providers, and systems— ensuring end-to-end visibility regardless of who is involved. By continuously monitoring execution, identifying drifts and alerting teams before issues escalate, WOWL helps supply chains stay on track even amid uncertainty.
More than a software platform, WOWL is a fully managed supply chain execution service. Our technology is backed by a team with deep, hands-on supply chain operations expertise, enabling us to translate insights into concrete actions. We work alongside customers to detect deviations as they occur, pinpoint root causes and implement corrective measures quickly and confidently.
This approach allows organizations to move from reactive firefighting to proactive decision-making. By preventing service failures, reducing operational costs and improving accountability, WOWL fosters a culture of agility and operational excellence across the enterprise.
WOWL supports companies across manufacturing, logistics, retail and consumer goods— industries defined by dynamic, distributed operations. By turning execution into a measurable, manageable and optimizable process, WOWL helps businesses unlock hidden efficiencies and strengthen resilience.
Founded on the belief that execution is as critical as strategy, WOWL combines advanced technology, real-time analytics, intuitive user experiences and operational know-how to make supply chain management smarter, faster and more reliable. We bridge the gap between visibility and action, empowering leaders to act decisively, prevent costly disruptions and ensure their supply chains don’ t just survive— but thrive. n
76 Journal of Commerce | March 2, 2026 www. joc. com