Cover Story
Sharper visions
Visibility market stasis driving differentiation , competition
By Eric Johnson
It ’ s been more than three years since the last major consolidation within the real-time transportation visibility market , a period in which urgency from shippers around granular insights into global shipments has dampened but not disappeared .
Not since project44 acquired ClearMetal , Ocean Insights and Convey and FourKites acquired Haven in 2021 has there been an appreciable shrinking of the vendor list in the visibility market . Instead , standalone vendors such as Shippeo , Overhaul , Vizion , Terminal49 , OpenTrack , Wakeo and Portcast all coexist alongside project44 and FourKites .
For shippers , this means there is still a catalog of vendors from which to choose depending on their needs , which split along modal , geographic and predictive capabilities . That ’ s especially significant given that one provider estimates fewer than 20 % of shippers and third-party logistics providers ( 3PLs ) are currently using supply chain visibility technology .
10 Journal of Commerce | December 2 , 2024 www . joc . com